Using Google SEO to Increase Web Site Traffic

With the growing success that the internet has seen in recent years, more and more people decide to expand their business to cover the interned, every day. This means that the number of sites is continuously growing by the thousands each day. The thing is that 99,9% of these websites are completely unknown to the general public, and they stay this way for a long time if the owners don't take the necessary steps in order to increase the visibility of their websites.


You can measure a sites success in two ways, either by checking the page's page rank, or by checking its position in the search engines results pages. SEO optimization and Google SEO have the ability to achieve both these targets, and more. The first aspect that SEO optimization entails when it comes to optimizing a website is on site SEO. Google SEO experts know that optimizing a website's inner components is essential for getting the best possible results in the long run.


While many SEO optimization experts argue that page rank is biased and cannot be completely trusted as a way of knowing your page rank, the position on the search engine results pages is the generally accepted way of measuring the success of a SEO optimization campaign. The content present on your website is as important as half of the upcoming SEO optimization campaign.


You could get thousands and thousands of backlinks and still see no increase in visitor numbers or sales. This happens because, according to Google SEO rules, Google and most of the other important search engines frown upon sites that are completely irrelevant to their keywords, or employ deceitful marketing techniques, as they also frown upon the infamous black hat SEO.


Natural, white hat, manual submission, link building constitutes one of the best ways of performing a Google SEO optimization. The product of link building campaigns is called a back link. A back link is in actuality nothing more than a link placed on a website, through which that website links back directly to the first. There are many types of back links, such as one way, two way, three way, and so on. However, the most basic Google SEO and SEO optimization rules clearly state that one way links are the best.


In regards to the optimum number of backlinks, any SEO optimization expert will tell you that the larger the number of incoming links, the greater the results. However, there is one important factor that needs to be taken into consideration when building backlinks. Regardless of their number, backlinks need to be built during an extended period of time. Sure, you can get even 2000 links a day, but this will most certainly lead to that specific website being banned or blacklisted by Google and the other search engines. The last piece of advice is to do a little research before starting a Google SEO campaign, or if you are employing a company's SEO optimization services make sure that they are qualified and able to ensure good results.


For more resources regarding seo optimization or even about Google SEO please review these pages.