Flash SEO - Google Can Now Read Flash Text and Index It

This article is for SEOs, Internet marketers, webmaster and site designers and all those who are interested in Search Engine Optimization.


For a long time now designer and developers used to stay away from flash because they were considered SEO unfriendly. SEOs had a bad time optimizing the flash files. The common trick used for this was the Google swf object a javascript package that used to manipulate a named div that already carried formatted text describing the flash content on a webpage. This was not only clumsy but it allowed keyword spamming too.


Now Google and Adobe got together and brought about a revolution in search engine crawling algorithms. Google search process can now read the text on your flash files. The flash files are now indexed like web pages. But make sure the text you are putting on the flash is flash text only. If you put an image that reads "apple" then no way the SE robot can read the text. So all information that you want to get cached must be in text. Images and movies in .flv format are still not indexed or understood by the SE bots.


As far as links are considered in the flash files or in other words the navigation from flash files they are done in the same way as done from the html pages. So even flash menus will not be a problem any more. I know its difficult to accept but its true folks. The things will now be easier. Hats off to Google.


All those who are using the swf object have nothing to worry. You may still continue to use the same code as Google says it will continue to support the code too that was used to fetch the flash file to manipulate the named Div as mentioned before.


So designers you have free hand form now onwards. Go ahead and so your creativity to the world. Flashy sites are now in.


I will be glad if my articles help you in any way. http://www.netgoons.com