SEO and Getting to Number One on Google

There are hundreds of different SEO techniques being used on the internet all with one single aim, to be number one on Google for a given keyword or phrase. It is true that 47% of Google traffic click on the number one position, but this does not automatically make it the most profitable position to be in. If your site lacks in certain ways that traffic will simply click the back button and find another site that is better tailored to the search query.


There are a number of things to think about besides getting a top position on Google. If were selling a product we first need to make sure our keyword research is relevant and focused. We need to make sure the site is attractive and encourages interaction, all these elements go into making Google traffic profitable.

A big part of ensuring you maximise click through rates is by building your brand. One of the best ways to do this is by becoming involved in social networking groups and participating in industry specific events. Familiarity with a given brand can be the difference between a click and miss.


Even though Meta descriptions no longer hold any weight with the search engines it is still a good idea to pay a little attention to them. If you were running an adwords campaign you would want your ad copy to be compelling and catchy. You should view your meta description the same way ensuring you make maximum benefit of keywords, attracting the attention of the searcher.


Business listings are another great way to drive the maximum amount of traffic to your site. A business listing builds brand and trust, if a searcher finds your site within Google's business listing they are more likely to visit and trust the information on the site. Google also uses business listings within general search, if they feel it is relevant to the searcher. Not completing a listing is a missed opportunity of driving highly targeted traffic to your site.


Getting a high Google listing is only half of the puzzle, your site needs to look professional otherwise those visitors will do nothing for you. Your keywords need to be focused and precise, be sure to test different keywords on new pages and use Google optimizer to discover which landing pages result in the best conversion rates. By implementing the above you are maximising the amount of qualified traffic that hits your site.



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