Showing posts with label Google Rankings. Show all posts
Showing posts with label Google Rankings. Show all posts

2009/08/17

Achieve High Google Rankings Using These Five Tips

Does the Internet giant know you? Well, am talking about Google. Getting listed on Google for organic search results will drive a lot of traffic to your dating site. Because organic listings can not be bought, your dating site can only show on it through appropriate Search Engine Optimization. If a dating site or social network site is not optimized for search engines, then the only salvation is using pay per click advertising, which can be costly for a budding dating business. Given that Google controls over 50% of the search market, it is paramount that you optimize your site for Google.


A properly optimized site will achieve a higher ranking in Google, consequently bringing new visitors and potential subscribers to a dating site. Let's look at five ways of achieving high ranking in Google.


Building the right keyword list: If you own a dating site, then you should use the right keywords/key phrases that can bring conversion. Let's consider a dating site targeting a niche dating market like HIV positive singles. In such a case, the keywords you decide to optimize should target HIV positive singles. For instance, you can target the keyword "positive dating".


Unique Title and Meta description for individual web pages: Since every page on a site should have unique content, it does only good that each page title and Meta tags are relevant to the page content. Google takes this into consideration when indexing websites.


Relevant web content: Google hates spam and irrelevant content more that any thing else. Make sure that your dating site has relevant content that provides value to your visitors and subscribers. If your web content looks "spammy", Google will ban your site.


Keyword placement in web content: This is probably one of the most important SEO copywriting techniques. Stuffing the right amount of keywords in your web content will increase the visibility of the keywords. However, you should avoid excessive use of keywords-Google will think that you are spamming.


Building many back links: The main aim of building links is to increase the link popularity of your dating site. There are many ways of building links which can increase your page rank. However, the most common form of link building is using article marketing. Submitting original dating articles to high PR article directory sites like Ezinearticles will bring quality one way links to your site.


Other link building strategies include press release submission, link exchange, dating directory submission and social book marking. In SEO, patience is very important. The above strategies will not yield immediate results, but through persistence, your dating site will achieve high Google rankings.


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2009/08/16

DIY SEO Tips To Get High Google Rankings

SEO is quite a new industry. But although it hasn't been around for too long, it's one of the fastest developing niches online. The reasons for this are obvious. No matter how you look at it Google, Yahoo!, Bing and a handful of other search engines are the major source of online traffic. And it looks like the situation won't radically change soon. This ties your website's rankings on these search engines directly to your bottomline. Love it or hate it SEO is here to stay and you can't succeed without it.


Now let's look at the ways you can improve your search engine rankings, increase website traffic and ensure long-term growth of your business based on effective SEO strategy. Here're some DIY SEO tips that will help you get your website to the top of Google.


1. Keyword research or Picking The Right Keywords


It's not just about ranking high on Google that's important, but ranking high for the right keywords. Sure, you can get a top placement for any weird term you like, but unless people really search for it, there's no use ranking high for that keyword. So it's obvious that you need to pick the keywords that feature high search stats.


Although the traffic behind the keyword is important it's not the only factor that matters. The cornerstone of effective keyword research is the right focus. You need to target the search terms and phrases that are closely related to your business, your products and your customers' needs. If you get to rank high for broad terms you'll get more clicks, but on the other hand ranking for long tail will bring you more conversions and will ultimately provide a higher ROI.


SEO Tools You Can Use:


There are quite a number of keyword research tools (both free and paid) that will help you develop your keyword list, estimate the potential traffic and set the priorities. Some of the best are Google Adwords External Keyword tool, Google Search Based Keyword Tool, Wordtracker, Keyword Discovery, Word Stream and Rank Tracker.


2. Optimize Your Content


Content optimization is not as powerful as it used to be, but it's still an important part of effective SEO. The single most important element on your webpage is the title. Optimizing the title is a very tricky task. On the one hand you need to put your targeted keywords so that they stand as close to the beginning as possible, and make up the biggest part of the word count. On the other hand you need to make your titles sound natural and appealing to the users so that they will click through to your page when it comes up in the search results. Come up with a catchy and well optimized title and you'll improve both your rankings and click-through rates.


SEO Tools You can Use:


There are not too many tools for content optimization out there, I for one recommend WebSite Auditor.


3. Build Links


Link building is the heart and blood of your SEO. The link building theory is simple: get quality and relevant links to your website with keyword-rich anchor texts. The practical part is much more complicated: you need to be constantly on the look for quality websites in your niche that you can get a link from. Here are some of the most popular and effective link building techniques:


- Link exchange (reciprocal linking) - 3 way linking (when you have more than 1 website) - Directory submission - Article submissions - Social media marketing - Link baiting - Blog commenting - Forum Posting - Competition Research


SEO Tools You Can Use:


Link building is perhaps the most consuming SEO tasks and you'll certainly need SEO software to speed up the process and boot your productivity. The best link building and link analysis tools you can use are SEO SpyGlass, Backlinkwatch, Webconfs SEO tools and LinkAssistant.


These are some of the proven SEO techniques that alone can improve your search engine rankings, increase your website traffic and get you to the top 10, 5 and finally 1 on Google for your most important keywords and search strings.



About the Author

Want to become a certified SEO specialist? Read SEO in Practice the free SEO book and learn everything about search engines, website promotion, and SEO tools, master the battle-tested techniques to improve your search engine rankings and increase website traffic.

2009/08/11

Google SEO - 5 Ways to Get High Google Rankings

Getting your website to rank high on Google organic search result listings is like getting free advertising for your website. The organic listings cannot be bought and your website can only appear on it through proper optimization (SEO). SEO is the bed rock for online marketing and all webmasters should optimize their websites right from the beginning.

By getting high Google rankings, it will bring you more visitors and probably new customers too. In this article, let me share with you 5 ways to get high Google rankings:


1. Develop the right keyword list. Targeting the right keyword is the key to SEO success. If you optimize the wrong keyword, there will be no conversion.


2. Use unique Title and Meta Description for every page of your website. The keywords that you place in your Title and Meta tags should be relevant to the content of the page. The Title tag is like a book title; it tells the search engines what the page is about. Therefore, it is extremely important for you to use relevant titles for every page of your website.


3. Write good content and place it on your website. Content is king in Google SEO. Good content can be in the form of words, videos, audio, widgets, etc. Your objective is to provide value to your visitors and turn your website into a link bait. With good content, other webmasters will start linking to you and this will increase your website link popularity. Link popularity is one of the key factors for Google SEO success, so do not overlook it.


4. Good SEO copywriting. Adding keywords in the right place will help increase the visibility of the keywords. But, you need to be careful with this approach. Stuffing too many keywords within the content will make Google thinks that you are spamming them. So no matter what, always consider the human element. Write for human to read instead of Google.


5. Build more back links. Link building increases your website link popularity which will help it to get higher rankings on Google. You can build links through article marketing, press release submission, link exchange with other webmasters, directory submission and social book marking.


These are some of the things that you should do to get high Google rankings. Google SEO takes time, especially link building. You need to work on it consistently to see results. Develop your link building strategy plan and work on it religiously. Good luck!

Cheow Yu Yuan is the co-founder of OOm, an online marketing agency that provides SEO Singapore services.

Check out more about SEO at OOm

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