There are various unethical search engine optimization techniques that many website owners are using to try and trick Google in to giving them a first page ranking. However, I would personally advise you to steer well clear of any of these dodgy tactics as it could end up with your web pages being ignored by Google completely or even removed from their index.
If you search the internet you will find loads of information on different Google Tips and Tricks but don't be fooled into using these, Google is very clever and is getting more savvy by the day and is highly aware of all the loop holes that people try to use to get highly ranked.
The best, and only way, in my opinion to get first page Google rankings is not to try and fool Google but to do it steadily, logically and naturally. Do your research and make sure that the SEO techniques you are using are natural and above board. Here are some things to definitely avoid doing:-
Do not try and hide your keywords - Be upfront with them and do not try and hide them by making the background colour the same colour as the font.
Do not copy content from other pages on the internet or from other pages on your site. Make sure you content is original.
Do not add keywords that do not relate to your content, keep it all relevant.
In conclusion, follow the natural path to SEO, it may take a bit longer to get there but it will be worth it for those high Google rankings.
Want to know more about how you can get your website listed on the 1st page of Google check out my Free Report: SEO Secrets.
Leonardo Wood specialises in teaching website owners how to do their own SEO.
For Instant SEO Tips to Help You Get Your Website on the 1st Page of Google click: SEO Tips.
Showing posts with label SEO Tips. Show all posts
Showing posts with label SEO Tips. Show all posts
2009/08/17
2009/08/16
DIY SEO Tips To Get High Google Rankings
SEO is quite a new industry. But although it hasn't been around for too long, it's one of the fastest developing niches online. The reasons for this are obvious. No matter how you look at it Google, Yahoo!, Bing and a handful of other search engines are the major source of online traffic. And it looks like the situation won't radically change soon. This ties your website's rankings on these search engines directly to your bottomline. Love it or hate it SEO is here to stay and you can't succeed without it.
Now let's look at the ways you can improve your search engine rankings, increase website traffic and ensure long-term growth of your business based on effective SEO strategy. Here're some DIY SEO tips that will help you get your website to the top of Google.
1. Keyword research or Picking The Right Keywords
It's not just about ranking high on Google that's important, but ranking high for the right keywords. Sure, you can get a top placement for any weird term you like, but unless people really search for it, there's no use ranking high for that keyword. So it's obvious that you need to pick the keywords that feature high search stats.
Although the traffic behind the keyword is important it's not the only factor that matters. The cornerstone of effective keyword research is the right focus. You need to target the search terms and phrases that are closely related to your business, your products and your customers' needs. If you get to rank high for broad terms you'll get more clicks, but on the other hand ranking for long tail will bring you more conversions and will ultimately provide a higher ROI.
SEO Tools You Can Use:
There are quite a number of keyword research tools (both free and paid) that will help you develop your keyword list, estimate the potential traffic and set the priorities. Some of the best are Google Adwords External Keyword tool, Google Search Based Keyword Tool, Wordtracker, Keyword Discovery, Word Stream and Rank Tracker.
2. Optimize Your Content
Content optimization is not as powerful as it used to be, but it's still an important part of effective SEO. The single most important element on your webpage is the title. Optimizing the title is a very tricky task. On the one hand you need to put your targeted keywords so that they stand as close to the beginning as possible, and make up the biggest part of the word count. On the other hand you need to make your titles sound natural and appealing to the users so that they will click through to your page when it comes up in the search results. Come up with a catchy and well optimized title and you'll improve both your rankings and click-through rates.
SEO Tools You can Use:
There are not too many tools for content optimization out there, I for one recommend WebSite Auditor.
3. Build Links
Link building is the heart and blood of your SEO. The link building theory is simple: get quality and relevant links to your website with keyword-rich anchor texts. The practical part is much more complicated: you need to be constantly on the look for quality websites in your niche that you can get a link from. Here are some of the most popular and effective link building techniques:
- Link exchange (reciprocal linking) - 3 way linking (when you have more than 1 website) - Directory submission - Article submissions - Social media marketing - Link baiting - Blog commenting - Forum Posting - Competition Research
SEO Tools You Can Use:
Link building is perhaps the most consuming SEO tasks and you'll certainly need SEO software to speed up the process and boot your productivity. The best link building and link analysis tools you can use are SEO SpyGlass, Backlinkwatch, Webconfs SEO tools and LinkAssistant.
These are some of the proven SEO techniques that alone can improve your search engine rankings, increase your website traffic and get you to the top 10, 5 and finally 1 on Google for your most important keywords and search strings.
About the Author
Want to become a certified SEO specialist? Read SEO in Practice the free SEO book and learn everything about search engines, website promotion, and SEO tools, master the battle-tested techniques to improve your search engine rankings and increase website traffic.
Now let's look at the ways you can improve your search engine rankings, increase website traffic and ensure long-term growth of your business based on effective SEO strategy. Here're some DIY SEO tips that will help you get your website to the top of Google.
1. Keyword research or Picking The Right Keywords
It's not just about ranking high on Google that's important, but ranking high for the right keywords. Sure, you can get a top placement for any weird term you like, but unless people really search for it, there's no use ranking high for that keyword. So it's obvious that you need to pick the keywords that feature high search stats.
Although the traffic behind the keyword is important it's not the only factor that matters. The cornerstone of effective keyword research is the right focus. You need to target the search terms and phrases that are closely related to your business, your products and your customers' needs. If you get to rank high for broad terms you'll get more clicks, but on the other hand ranking for long tail will bring you more conversions and will ultimately provide a higher ROI.
SEO Tools You Can Use:
There are quite a number of keyword research tools (both free and paid) that will help you develop your keyword list, estimate the potential traffic and set the priorities. Some of the best are Google Adwords External Keyword tool, Google Search Based Keyword Tool, Wordtracker, Keyword Discovery, Word Stream and Rank Tracker.
2. Optimize Your Content
Content optimization is not as powerful as it used to be, but it's still an important part of effective SEO. The single most important element on your webpage is the title. Optimizing the title is a very tricky task. On the one hand you need to put your targeted keywords so that they stand as close to the beginning as possible, and make up the biggest part of the word count. On the other hand you need to make your titles sound natural and appealing to the users so that they will click through to your page when it comes up in the search results. Come up with a catchy and well optimized title and you'll improve both your rankings and click-through rates.
SEO Tools You can Use:
There are not too many tools for content optimization out there, I for one recommend WebSite Auditor.
3. Build Links
Link building is the heart and blood of your SEO. The link building theory is simple: get quality and relevant links to your website with keyword-rich anchor texts. The practical part is much more complicated: you need to be constantly on the look for quality websites in your niche that you can get a link from. Here are some of the most popular and effective link building techniques:
- Link exchange (reciprocal linking) - 3 way linking (when you have more than 1 website) - Directory submission - Article submissions - Social media marketing - Link baiting - Blog commenting - Forum Posting - Competition Research
SEO Tools You Can Use:
Link building is perhaps the most consuming SEO tasks and you'll certainly need SEO software to speed up the process and boot your productivity. The best link building and link analysis tools you can use are SEO SpyGlass, Backlinkwatch, Webconfs SEO tools and LinkAssistant.
These are some of the proven SEO techniques that alone can improve your search engine rankings, increase your website traffic and get you to the top 10, 5 and finally 1 on Google for your most important keywords and search strings.
About the Author
Want to become a certified SEO specialist? Read SEO in Practice the free SEO book and learn everything about search engines, website promotion, and SEO tools, master the battle-tested techniques to improve your search engine rankings and increase website traffic.
2009/08/14
SEO Tips - How to Achieve High Rankings on Google Through SEO
SEO or search engine optimization is the process of improving or increase the quality and quantity of traffic to your website via search engine organic result listings. This means that the higher your site ranks on the organic search results, the more traffic you will get from search engines.
Out of all search engines, Google has the biggest market share. This explains why many webmasters and business owners want their websites to rank high on Google. To achieve high rankings on Google is not impossible - you just need to know how to optimize your website. In this article, let me share with you some tips to achieve high rankings on Google through SEO.
1. Optimize your websites for short and long tail keywords. If you are offering cleaning services in Chicago, you may want to optimize keywords like "cleaning services Chicago" and "office cleaning Chicago". This will attract the right people to visit your website and increase your conversion rate. Google optimization is all about relevancy. So just make sure that the keywords you optimize is relevant to the content of your website.
2. Purchase a domain name early. The age of your domain name plays an important role when it comes to Google optimization. The longer the domain name has been around, the more Google is going to like you. So choose a domain name properly to ensure you don't change it after a year. If not, all the optimization effort will go down the drains.
3. Make sure that your website is search engine friendly. Don't use frames or flash to build your website. Go for simple HTML or PHP sites with cleaning coding. If your website has a lot of pages, make sure you include a sitemap.xml so that GoogleBot can index all pages on your website.
4. Place important keywords within your content and your Title tag. It is extremely important to place important keywords in Title tag. The Title tag is like the Title of a book. If you come across a book without a proper title, you will not understand what it is about. This is the same for search engines. If you want Google to index your site and rank it high for important keywords, you must first ensure that Google knows what your site is about. You can do it by writing proper titles for every page of your website.
5. Build links. It is important to get other sites to link back to your website if you want to achieve high rankings on Google. With more back links, Google will see your site as popular and reward you with high rankings. Some of ways to get back links are article submission, directory submission, social book marking, commenting on blogs and forum posting.
About the Author
Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing SEO services.
Find out more about SEO at OOm Singapore.
Out of all search engines, Google has the biggest market share. This explains why many webmasters and business owners want their websites to rank high on Google. To achieve high rankings on Google is not impossible - you just need to know how to optimize your website. In this article, let me share with you some tips to achieve high rankings on Google through SEO.
1. Optimize your websites for short and long tail keywords. If you are offering cleaning services in Chicago, you may want to optimize keywords like "cleaning services Chicago" and "office cleaning Chicago". This will attract the right people to visit your website and increase your conversion rate. Google optimization is all about relevancy. So just make sure that the keywords you optimize is relevant to the content of your website.
2. Purchase a domain name early. The age of your domain name plays an important role when it comes to Google optimization. The longer the domain name has been around, the more Google is going to like you. So choose a domain name properly to ensure you don't change it after a year. If not, all the optimization effort will go down the drains.
3. Make sure that your website is search engine friendly. Don't use frames or flash to build your website. Go for simple HTML or PHP sites with cleaning coding. If your website has a lot of pages, make sure you include a sitemap.xml so that GoogleBot can index all pages on your website.
4. Place important keywords within your content and your Title tag. It is extremely important to place important keywords in Title tag. The Title tag is like the Title of a book. If you come across a book without a proper title, you will not understand what it is about. This is the same for search engines. If you want Google to index your site and rank it high for important keywords, you must first ensure that Google knows what your site is about. You can do it by writing proper titles for every page of your website.
5. Build links. It is important to get other sites to link back to your website if you want to achieve high rankings on Google. With more back links, Google will see your site as popular and reward you with high rankings. Some of ways to get back links are article submission, directory submission, social book marking, commenting on blogs and forum posting.
About the Author
Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing SEO services.
Find out more about SEO at OOm Singapore.
Website Architecture - SEO Tips From Google & Bing
The website architecture is an extremely crucial aspect of search engine optimization. The structure of your website plays an important role in determining its placement in the search results and its performance on the web.
Search engine optimization often begins with the basic site structure itself. Because unless you have an efficient website structure, there is no way you can seek to rank well in the search engines. No matter the great content on your website and the high volumes of inbound links it receives from the web, if the basic site structure is flawed there is no way you can achieve the desired ranking for your website. And this fact is well recognized by major search engines. In fact, both Google and Microsoft Bing have discussed the issue in their blogs and offered tips to enhance the same.
Tips from Google
Good website architecture ensures that the search engine robots are able to crawl and index the website easily and effortlessly. Here are some tips to make that possible.
Robot.txt File
Check the robot.txt file of your website and make sure it has the correct status and does not return an error message.
Follow Industry Practices
While moving to a new website or when you are using the 'Change of Address' feature, make sure you consider the best industry practices and employ them efficiently.
Proper Blockings
Review the settings of the robots.txt file and make sure that all the web pages, especially the ones that are rewritten or are dynamic are blocked` appropriately.
Rel=Canonical Attribute
Use the rel=“canonical” attribute so that search engine crawlers do not index the duplicate content on your domain. This attribute is extremely helpful during the indexing process and informs Google that all the duplicates are bundles up with the canonical and only the original page should be indexed.
Tips from Bing
Descriptive File and Directory Names
Descriptive names are not only easier for the users to relate to and remember but they also increase the relevancy of web pages if you use your strategic keywords and phrases in the names. In case of long file names, use hyphens instead of underscores. This is because, hyphens help search engine crawlers to parse long file names properly and treat them as individual words rather than taking them to be a meaningless long keywords.
Directory Depth
Your directory should never be too deep. This is because search engine crawlers don't crawl websites endlessly till they hit rock bottom. So, if you place important content too deep in the directories, chances are it will never be reached by the search engine crawlers. Therefore, focus on creating shallow directory structures no more than four levels from the root directory.
File Size of Web Pages
Limit the file size of each web page to about 150 KB. Search engine crawlers might just abandon heavier pages.
On-Page JavaScript & CSS Code
If your web pages contain JavaScript or CSS, then make sure the content is not inline within the HTML page. This is because JavaScript and CSS generally make the web pages excessively long and thus they are not crawled effectively.
301 Redirects
Use 301 redirects for web pages that you move to a new domain or when you change the names of files and folders in order to retain the link juice
Custom 404 pages
Implement custom 404 error pages to inform the users about the absence of certain web pages and know how to get back on your website. Make sure you inform them about what went wrong, how they reached the particular page and where they can go from there.
All these tips will help you design a strong and efficient website structure that not only caters well to the visitors but also fares well with the search engines!
About the Author
Kabir Bedi is working as a senior web consultant with LeXolution IT Services, a web Design company that offers a range of web feature services in addition to regular website design and development services and search engine optmization services.
Search engine optimization often begins with the basic site structure itself. Because unless you have an efficient website structure, there is no way you can seek to rank well in the search engines. No matter the great content on your website and the high volumes of inbound links it receives from the web, if the basic site structure is flawed there is no way you can achieve the desired ranking for your website. And this fact is well recognized by major search engines. In fact, both Google and Microsoft Bing have discussed the issue in their blogs and offered tips to enhance the same.
Tips from Google
Good website architecture ensures that the search engine robots are able to crawl and index the website easily and effortlessly. Here are some tips to make that possible.
Robot.txt File
Check the robot.txt file of your website and make sure it has the correct status and does not return an error message.
Follow Industry Practices
While moving to a new website or when you are using the 'Change of Address' feature, make sure you consider the best industry practices and employ them efficiently.
Proper Blockings
Review the settings of the robots.txt file and make sure that all the web pages, especially the ones that are rewritten or are dynamic are blocked` appropriately.
Rel=Canonical Attribute
Use the rel=“canonical” attribute so that search engine crawlers do not index the duplicate content on your domain. This attribute is extremely helpful during the indexing process and informs Google that all the duplicates are bundles up with the canonical and only the original page should be indexed.
Tips from Bing
Descriptive File and Directory Names
Descriptive names are not only easier for the users to relate to and remember but they also increase the relevancy of web pages if you use your strategic keywords and phrases in the names. In case of long file names, use hyphens instead of underscores. This is because, hyphens help search engine crawlers to parse long file names properly and treat them as individual words rather than taking them to be a meaningless long keywords.
Directory Depth
Your directory should never be too deep. This is because search engine crawlers don't crawl websites endlessly till they hit rock bottom. So, if you place important content too deep in the directories, chances are it will never be reached by the search engine crawlers. Therefore, focus on creating shallow directory structures no more than four levels from the root directory.
File Size of Web Pages
Limit the file size of each web page to about 150 KB. Search engine crawlers might just abandon heavier pages.
On-Page JavaScript & CSS Code
If your web pages contain JavaScript or CSS, then make sure the content is not inline within the HTML page. This is because JavaScript and CSS generally make the web pages excessively long and thus they are not crawled effectively.
301 Redirects
Use 301 redirects for web pages that you move to a new domain or when you change the names of files and folders in order to retain the link juice
Custom 404 pages
Implement custom 404 error pages to inform the users about the absence of certain web pages and know how to get back on your website. Make sure you inform them about what went wrong, how they reached the particular page and where they can go from there.
All these tips will help you design a strong and efficient website structure that not only caters well to the visitors but also fares well with the search engines!
About the Author
Kabir Bedi is working as a senior web consultant with LeXolution IT Services, a web Design company that offers a range of web feature services in addition to regular website design and development services and search engine optmization services.
2009/08/12
SEO Tips - 5 Easy Tips How to Get You Site Indexed by Google
SEO or Search Engine Optimization is considered as the heart of Internet marketing, that's why all the websites should put it into practice. However, before you can boost your website, you must have it indexed by search engines. If your website doesn't get indexed, there's a slim chance that it will emerge on Google search result page.
It's really not impossible to get your site indexed right from the very beginning; you just have to learn about the numerous ways for Google to notice it. Below are some tips:
1. Forward your websites to well-known social bookmarking sites. You should know that Google prefers well-liked social book marking sites such as Stumble Upon, Reddit, and Digg. Each day, Google dropped by these websites and gather fresh contents to index. Therefore, if you will put forward your website, then there's a big chance that Google will pick it within the day.
2. Generate an XML sitemap file and then present it to Google. This sitemap file contains all the links to all the pages of your website.
3. Create as many articles as you can and forward them to article directories for publishing. You should insert a resource box where they will see your website's URL.
4. Put HTML text links on your site. Google after text links in order to find other pages of your website.
5. Try to put in your URL on social networking websites. Choose the most recognized sites such as MySpace and Facebook. These networking sites are frequently being indexed by search engines.
Do you want to learn how I build a list and make money online? I've just finished writing a brand new FREE ebook called '7 Steps to Profits and List Building with Article Marketing'.
http://www.mrarticlemarketer.com
It's really not impossible to get your site indexed right from the very beginning; you just have to learn about the numerous ways for Google to notice it. Below are some tips:
1. Forward your websites to well-known social bookmarking sites. You should know that Google prefers well-liked social book marking sites such as Stumble Upon, Reddit, and Digg. Each day, Google dropped by these websites and gather fresh contents to index. Therefore, if you will put forward your website, then there's a big chance that Google will pick it within the day.
2. Generate an XML sitemap file and then present it to Google. This sitemap file contains all the links to all the pages of your website.
3. Create as many articles as you can and forward them to article directories for publishing. You should insert a resource box where they will see your website's URL.
4. Put HTML text links on your site. Google after text links in order to find other pages of your website.
5. Try to put in your URL on social networking websites. Choose the most recognized sites such as MySpace and Facebook. These networking sites are frequently being indexed by search engines.
Do you want to learn how I build a list and make money online? I've just finished writing a brand new FREE ebook called '7 Steps to Profits and List Building with Article Marketing'.
http://www.mrarticlemarketer.com
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