SEO and Getting to Number One on Google

There are hundreds of different SEO techniques being used on the internet all with one single aim, to be number one on Google for a given keyword or phrase. It is true that 47% of Google traffic click on the number one position, but this does not automatically make it the most profitable position to be in. If your site lacks in certain ways that traffic will simply click the back button and find another site that is better tailored to the search query.


There are a number of things to think about besides getting a top position on Google. If were selling a product we first need to make sure our keyword research is relevant and focused. We need to make sure the site is attractive and encourages interaction, all these elements go into making Google traffic profitable.

A big part of ensuring you maximise click through rates is by building your brand. One of the best ways to do this is by becoming involved in social networking groups and participating in industry specific events. Familiarity with a given brand can be the difference between a click and miss.


Even though Meta descriptions no longer hold any weight with the search engines it is still a good idea to pay a little attention to them. If you were running an adwords campaign you would want your ad copy to be compelling and catchy. You should view your meta description the same way ensuring you make maximum benefit of keywords, attracting the attention of the searcher.


Business listings are another great way to drive the maximum amount of traffic to your site. A business listing builds brand and trust, if a searcher finds your site within Google's business listing they are more likely to visit and trust the information on the site. Google also uses business listings within general search, if they feel it is relevant to the searcher. Not completing a listing is a missed opportunity of driving highly targeted traffic to your site.


Getting a high Google listing is only half of the puzzle, your site needs to look professional otherwise those visitors will do nothing for you. Your keywords need to be focused and precise, be sure to test different keywords on new pages and use Google optimizer to discover which landing pages result in the best conversion rates. By implementing the above you are maximising the amount of qualified traffic that hits your site.



About the Author

If you would like to learn more about search engine optimisation services, please visit seo consulting.

SEO - Can Google "Sandbox" Your New Website?

There are many forums and blogs talking about the "sandbox" theory, which states that when your website is new, Google places it in a "sandbox" for a certain time. During that time, you do not appear high in the rankings and you might not even appear at all.


Some people say building more links to your website will enable you to "escape" from the sandbox. Others say the sandbox effect can only be eliminated by the passage of time. A lot of people however believe that the sandbox mechanism in Google actually exists.


Let us first understand that there are many aspects of SEO, internet marketing and website management which can be argued both ways. The sandbox theory is one of them. No one knows whether is exists for sure, but people are able to validate it (or invalidate it) based on their experiences.


My experience tells me that if I carry out link building in the right way, I can appear on page one for moderately competitive keywords in week 3-4. As soon as I start a website, my practices enable me to get it indexed within the next 5-6 hours. And typically in the first week, I am somewhere on pages 5-6 of the search results.


Does that mean that the "sandbox" theory is untrue? In my experience it is.


I feel that people think the sandbox exists for two reasons. The first group of people does not know how to get backlinks to their websites at all and therefore get anxious when their website does not show in Google index for a certain period of time. The latter group simply gets so many unnatural, low quality links to their website in the first week of inception that Google penalizes them.


Therefore, I believe that although the sandbox mechanism does not exist, Google can keep your website from appearing high in the rankings (or at all) because of your lack of good SEO knowledge.


The correct way to making sure your website is never sandboxed is to build a steady amount of good quality links to it consistently.


Do you want to rank your website high in Google in as little as 2-5 days? Check out our Customized SEO services and see your rankings soar!

SEO Rankings - How to Get Google to Index Your Site Fast

Initially when you create a new website one of the first challenges you'll encounter is to get your website or blog indexed in the search engines. The faster you obtain a search engine ranking, the quicker you'll start receiving free traffic to your site. Achieving high SEO rankings is all about relevancy, "How relevant is your content to the search term?"


In this article I'm going to explain how you can get indexed within Google in the shortest amount of time possible. If you put these steps to use, you can actually be ranking in Google by tonight, if not tonight then definitely within a day or two.


Google or Yahoo firstly has to index your web page before you can get ranked, so without being ranked the search engines don't even know you exist. It doesn't matter how good your content is or how well it converts, if Google doesn't know about your page it doesn't matter.


Here is a 3 step formula for getting ranked in Google quickly:

1.Submit your URL to Digg.com. The Google spiders are crawling Digg all day long. By performing this one tactic alone will usually get your site indexed by Google relatively quickly.


2.Submit your site to Mixx.com. Next you need to sign up for an account at Mixx.com so you can submit your website URL here as well. This is another popular social bookmarking site that the search engines are constantly crawling looking for new websites.


3.Submit to Autopinger.com. The final step is to ping you page. Visit this website and scroll down the page a little bit, enter your URL and click start ping. It's that easy. There are a variety of other sites where you can ping your website, so perform a search on Google to find more and help get your website indexed for high Google SEO rankings as fast as possible.


If you follow this three step process you should see your site indexed in Google within 30 minutes to an hour.


Are you ready to break through the clutter and turbocharge your internet success? Click here to get the latest cutting edge techniques and discover how to convert your visitors into paying customers. Tell me the secrets... http://www.insidemarketingedge.com

SEO Strategy For Google's Survival

In 1990, Bill Gates said the company that could compete head to head with Microsoft did not exist yet. That was a much more prophetic statement than he realized at the time! That company today is of course, Google. The people who work at Google are not like the marketing types or code crunchers who work at Microsoft. They are an interesting and eclectic group of smart, savvy Phd's, and entrepreneurs from start-up companies that were only too happy to be bought by Google. The folks at one of Google's recent acquisitions, Feedburner, for example, were positively giddy over their recent buy out by Google. I guess you could say that Feedburner's SEO strategy was a success for them. At the very least their ship seems to have come in.


Google, like Microsoft, makes their offices places where people like to work. If you could trade the uncertainties of entrepreneurship for a life of security working for a multi-billion dollar company, who would not jump at the chance? I've heard that Google offers extremely attractive benefits, even spectacular ones to their employees, so what is there not to love about working for Google? Google encourages, and even requires that developers spend 20 percent of their time on new ideas and developments of their own. The only problem with the flood of new ideas, is that even a company the size of Google can only implement a very small percentage of these good ideas. There is a kind of elite membership at Google of the club of select few individuals whose ideas have been accepted by Google's management to promote and develop.


When you work for yourself, you have control over your destiny, and decide which direction to move your company in. When you work for Google, you submit to the hierarchy of management that comes along with the territory when you work for any large corporation. It is likely that most people at Google will not experience the same level of satisfaction with the development of a great idea from concept to completion that came from the ones that previously brought them the attention they got from Google.


This is why it seems that there is a recurring exodus of employees from Google, just before they become vested In the company. Does this mean that Google is vulnerable to competition from these companies run by former employees? I don't think so. If Google sees them develop an exciting new technology that meets with success, they can always come around again, and offer them another buyout. If may cost Google more the second time around, and the owners may be more reluctant to sell, but let's face it, Google can afford to buyout any start-up company in the world if they feel their technology is important enough to them.


That is why I don't think any company is going to challenge Google anytime soon. Google owns the search engine turf now, and unless they decide to do an about face on the principles that got them where they are today, I think they are going to remain at the top of the hill for the quite a while. What can we learn from Google? If you have a successful SEO Strategy, stick with it, and you will be rewarded in the long run.


by John Lombaerde, a CNC programmer with over 15 years experience designing, programming and cutting complex parts on multi-axis computer numerically controlled, (CNC) milling machines. He is an experienced Product Designer, CNC Programmer, CNC Machinist, and CAD CAM Consultant. He also is an Google SEO Consultant specialized in Search Engine Placement for Web Site Promotion.


For information on web site promotion, see: The Web Site Promotion Blog

For CAD CAM information see CAD CAM Consulting