Everyone knows you can improve your ranking in Google by increasing the number of links pointing to you from high-quality sites.
One-way links, from the resource box of your articles and two-way links, from reciprocal link exchanges, count toward your link popularity.
However, the common mistake that many webmasters make is to promote a link to only their home page using the same anchor text, such as the name of their site that may have a keyword they are targeting.
Some Google SEO experts believe Google may disregard a site that has too many links pointing to its home page with the same anchor text. The experts recommend varying the anchor text and having links point to other pages of your site.
Google is good at detecting duplicate content and your site may end up in it's Supplemental Results, which doesn't deliver the same amount of traffic that their main search results does.
Imagine the extra work involve with manually submitting your articles each with a resource box that links to different keywords and urls. How about when you request link exchanges with other sites?
Fortunately, various article and directory submitters recognize the importance of varying your title, descriptions and links and have features that allow you to rotate random variations before you submit your site info to the directories.
Unfortunately, you'll still have to think up the different keyword tiles and descriptions to input into these submitters.
Whether you promote your site using manual or automated means, don't be lazy, write various titles and descriptions for different pages of your site. It will slow you down, but it will be worth it in the long run.
Copyright by Leroy Chan
Rank higher in Google using one way links and reciprocal link strategies. Visit http://www.internetmarketingview.com/seo/seo-software for the details.
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