SEO or Search Engine Optimization is synonymous with online success today. In particular if you work towards promoting your site the right way, with the right techniques of SEO so that your site ranks one among the top 10 on the major search engines, it is a sure-shot way to success. Google SEO has to be done carefully or you risk being penalized.
The secret of how pages are indexed and ranked is a closely guarded one. However there are ways you can get your site to rank high on many search engines.There are a few factors that can be discussed here to essentially understand the essence of search engine optimization. Keywords as the name suggests is the key to a good website. Search for relevant keywords using Google ad words. It is always best if the keyword is added in the URL. Similarly make the keyword a part of your domain too, using hyphens to separate them. In the headers, use the keyword in the title tag. This has to be placed around 60 characters from the beginning of the title for best results. The inclusion of keywords in the description Meta tag shows the theme of the site and it should not exceed 200 characters.
A website is only as good as its content and the content is only as good as its keywords. The keywords used in the body of the content again play a very important role. Some search engines specify a keyword density limit of 5-20%., the keyword density depending heavily on the topic in discussion. The individual keyword density needs to be between 1-6%. Use the Hx font style tags essentially in H1, H2 and H3 tags. For more than 2 keywords it is best when they are placed adjacent to each other.
All the internal links should contain keywords. Also, be sure to validate all the internal links. Try and keep the number of clicks to an internal link to 2 clicks. No internal link should be more than 4 clicks away. This is usually called a tree-like structure. When you are linking external pages from your site make sure you are linking to good sites. Undoubtedly, external links go bad and it is your duty to make sure they are updated. Google SEO is not easy but not impossible either.
Rob Hillman is a Website Traffic Generation enthusiast. To find out more about Website Traffic please visit http://www.getsitetraffic.me/google-seo/
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